Underton
The underground music label and information service connects independent artists and music fans. Complete visual identification, website, artist IDs and a series of posters promoting concerts were created by me for the needs of the Underton brand.
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Consistent Design
Multi-channel activity built on the basis of a coherent image is a challenge for every, even the most recognizable brand. By building a consistent visual message, Underton creates an inseparable bond with his fans who speak the same language. I am the creator and main designer of the multilingual Underton music portal. I also took direct part in implementing the service based on Wordpress and Newspaper, many unconventional plugins and custom HTML, CSS, JavaScript and PHP code.
visit undertonmusic.comEvent posters
Mobile Experience
A Fluid RWD allows to adjust on any kind of device, making it a portal accessible to everyone and at any time. Intuitive and quick search as well as easy navigation and beautiful CSS transitions are the functionalities to which we paid special attention.
„For the past generation, music had become obsolete, disposable. My generation fought to defend electronic music. And electronic music made a return.”
Laurent Garnier, Artist
Branding
Music Platform For DJs
Underton Live is the most popular platform for DJs in Poland, which, thanks to integration with the undertonmusic.com portal and related social media accounts, is a place for the promotion and exchange of musical experiences for creative people from many places around the world.
As a designer and brand manager, I created branding, social media strategy and most of the graphic materials that define a coherent brand image. In addition, I was a camera operator for interviews and video sets recordings, as well as their editing and post-production in Adobe Premiere and Davinci Resolve. I actively managed several independent social media accounts presenting various types of content for specific target groups. I was also responsible for preparing advertising campaigns and analyzing their results.
Social Media
Well-designed visual communication is essential in the information-overloaded environment of social media. Paying attention to current trends and the context of use, I design ascetic and eye-catching graphics. As I also have many years of experience as a photographer, the following Instagram stories promoting artists were made based on photos that I personally took and edited in Lightroom and Photoshop.
