Virgin Mobile
A series of interactive products for the mobile network has been created to meet the evolving requirements of customers. During a 3-day workshop with the client we have discussed assumptions that allowed me to better understand the brand's strategy.
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Strategy
Designing services based on the shopping cycle requires a user-oriented approach in a special way. Together with Virgin Mobile Poland, we have attempted to implement a comprehensive ecosystem of digital tools that ensure the pleasure of use.
Multi-channel communication lies at the heart of a consistent user experience. Thinking about the whole, we managed to take care of the details.
![Dominik Januchowski](virgin-main.png)
Customer Journey
I’ve participated in designing three out of five highlighted touchpoints for Verigin Mobile service: social media campaign, webpage and mobile app.
![Dominik Januchowski](virgin-journey-steps.png)
![Dominik Januchowski](virgin-journey-steps-mobile.png)
![Dominik Januchowski](virgin-webpage.png)
![Dominik Januchowski](virgin-webpage-mobile.png)
Advanced UX research methods allowed to deliver functional and beautiful service.
Mobile app
A comprehensive mobile app dedicated to subscribers is a management center, giving access to all necessary features that are designed in user-friendly way.
![Dominik Januchowski](virgin-app.png)
![Dominik Januchowski](virgin-logo.png)